6/ Originally, the iPad was Apple’s priority
The iPad, their signature touchscreen tablet, was Steve Jobs’ first priority! But they found it difficult to find a credible marketing angle. The phone was easier to market and was thus released first.
7/ The iPhone had an integrated Sony sensor, which meant it took excellent photos
The photos on the iPhone started to be really impressive starting with the release of the iPhone 4, because of a high quality camera sensor. In fact, the manufacturers installed very hi-tech Sony sensors, which were the highest performing in the field at the time.
8/ Steve Jobs was against the Apple Store
The founder of Apple was not in favour of the Apple Store in the beginning. The help of Phil Schiller and Arthur Levinson was needed to change his mind.
9/ Employees working on the iPhone project had to say goodbye to their private lives
A short while before the iPhone was released, Steve Jobs asked all of his employees to go home and say goodbye to their families until the product went on the market. He asked his staff to focus 100% on the product to facilitate its global release .
10/ The first demo of the iPhone was very risky
A risky moment for Steve Jobs, because the music and video files couldn’t be fully read. At the time of the presentation, it was still not possible to send email. That said, the Apple boss stayed on track and ensured the presentation was a success.
Avec lesavaistu.fr
